A Business Blog - Where Do I Start? - Small Business Solutions from Denise O'Berry

A Business Blog – Where Do I Start?

It’s pretty much a given that you’ll need a blog for your small business in today’s online environment.

Before you begin think about it long term.

  • Where do you think the blog is headed?
  • What is the objective?
  • How will your blog fit into sales for your business?
  • How often will you post?
  • Who will the audience be?
  • What will it look like a year from now?
  • Five years from now?
Remember that small business blogging is a long term activity. Be ready. Click To Tweet

To get started, you’ll need a domain name. Spend a bit of time brainstorming the name of your website. Have a few choices available just in case your first choice is already taken.

Next you need a place for your domain and blog to live. That would be web hosting. I really like SiteGround web hosting. It’s affordable and reliable. You can start out frugally and then move as your business grows.

You’ll also want to make sure you build a community with your blog. To do that, you’ll want to have a mailing list service so you can capture emails of visitors who are interested in your content.

Get some content ready before you start.

Once you’re ready to go, what are you going to write about? Make sure you’ve brainstormed blog topic ideas so you don’t run into the inevitable writer’s block. Here are a few quick ideas to get you going.

  • Do you have a newsletter? Look through your archive and “refresh” some of those old topics as a blog posting.
  • How about your website? Do you have content you can turn into a blog topic?
  • Do you participate in online forums or discussion lists? Find some advice you gave to someone there and turn it into a blog post.
  • Get ideas from others. Browse around the web and see what others are blogging about. How can you take those ideas and put your own spin on it?

About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.