Denise O'Berry - Small Business Solutions from Denise O'Berry

All posts by Denise O'Berry

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent. 1. Publish articles about

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How To Create Your Company Mission Statement

Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement,

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Outsource! You Can’t Do It All Yourself

As the economy improves, so does the outlook for small business. That may mean you’ll find way too many things to do and not enough time for you or your staff to complete them. Or maybe you’ve

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5 Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, “Hello,” there was nothing but monotone dialog until I

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Business Referrals: It’s Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don’t they tell people? And, why don’t they write it down? Because

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Give Your Ad The “Who Cares” Test

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn’t end up in the round file?

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Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you’re probably missing an untapped source of sales that exists right inside your

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Is Your Business Name Important?

You bet your business name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is

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The Top 10 Ways to Get Subscribers Both Online and Offline

Many newsletter publishers lose sight of the fact that their prospects may never be able to find them online and the best way to attract them is to tell them about it offline.

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Are You Leveraging Your Business Network?

Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. Most large corporations focus purely

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Three Business Lessons From The Post Office

There was a buzz in the air recently about the US Postal Service. Seems as though they were running into a budget deficit in the billions. The Postal Service claimed they must cut Saturday service to customers

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6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. And they aren’t rocket science. Here’s what you need to do.

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Small Business Planning — Three Myths

Are you — like 70 percent of small business owners — working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal

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Protected: Small Business Cash Flow Book Resources for Book Owners

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