How To Create Your Company Mission Statement - Small Business Solutions from Denise O'Berry

How To Create Your Company Mission Statement

Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement, it’s living the mission statement.

A mission statement identifies the major purpose that you fulfill when providing products and services to customers. Your mission statement should:

  • Include the reason for your business
  • Identify your firm’s unique ‘value added’
  • Reflect your firm’s core business activity
  • Provide a focus
  • Identify the purpose you fulfill

Step One — Develop your mission statement by identifying:

  • Stakeholders – Those people who are directly affected by the company’s successes and failures. Stakeholders could be employees, internal customers, organizational customers, external customers.
  • Products and Services – Items that you produce for your customers. Products and services might include consulting, training, products or services for individual use, products or services for business use.
  • Value Added – The key advantage you provide over the competition. Why would a customer come to your company for service? What makes your company special?

Step Two — Construct A First Draft

  • The [your company name] meets the [your products and services] needs of [stakeholders] by [value added].

Step Three — Refine the Mission Statement

  • Is it too wordy? Is it brief and to the point? Will employees remember it? Would it make sense to your stakeholders? Is it a true mission statement and not a goal? Does it inspire your organization? Does it describe your business focus and effort? Is it unique?

Step Four — Make It Visible

  • Post the mission statement for easy review by all employees and customers.

Step Five — Live it!

  • This step will be easy if you’ve involved your entire group in the process.

About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.

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