How To Determine the Right Metrics In Your Online Marketing

How To Determine the Right Metrics In Your Online Marketing (Video)

If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?

Of course you wouldn’t.

It wouldn’t matter if one hundred or one million people read your ad, if no one acted on it in a way that would benefit your business, it wasn’t a success.

And it would be tough to define some good metrics to try and sort it out.

But, amazingly, that’s what happens with a lot of online marketing.

Here are some typical metrics:

  • Visits to a page on a website
  • Number of people who liked a post on Facebook
  • Number of people who shared a tweet on Twitter
  • Number of people who liked a post on Instagram
  • Number of people subscribed to a mailing list
  • Search engine position for a given term
That's so wrong! >> People who measure success as search engine position or website clicks. Click To Tweet

Unless those clicks, visits, likes, shares, and subscribers turn into cold, hard cash for your business, it’s a failure.

Take a quick two minutes to watch this video and learn how what you measure in your online marketing is important to your business goals.

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About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.