If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success?
Of course you wouldn’t.
It wouldn’t matter if one hundred or one million people read your ad, if no one acted on it in a way that would benefit your business, it wasn’t a success.
And it would be tough to define some good metrics to try and sort it out.
But, amazingly, that’s what happens with a lot of online marketing.
Here are some typical metrics:
Unless those clicks, visits, likes, shares, and subscribers turn into cold, hard cash for your business, it’s a failure.
Take a quick two minutes to watch this video and learn how what you measure in your online marketing is important to your business goals.
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