It's More Important Than Ever To Ask Permission To Send Email - Small Business Solutions from Denise O'Berry

It’s More Important Than Ever To Ask Permission To Send Email

It happens to me almost every single day. I receive an email with — some important topic — that says “If you no longer wish to subscribe, please follow these directions to unsubscribe.” The problem?

I never subscribed in the first place!!!

This is one of my major pet peeves. I guess I just need to get over it. I’m not talking about spam messages that all include the same fake disclaimer.

These emails are from legitimate companies (um, yes) who are trying to succeed in business. But they’re doing it the wrong way.

You will not win customers and influence people by sending them messages they don’t want — so don’t do it. Heck, I even took my email address off my business card to circumvent nice business people from sending me their important messages.

It’s time for everyone to buy a clue.

Take the time to build a relationship first.

And don’t forget. Twitter is a great place to begin building relationships. You can follow me at

You can learn the best way to be successful at email marketing with my free tips.

About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.