Have you ever received a piece of mail that totally mangled either your first or last name? How did you react to that? You probably couldn’t get it in the trash fast enough.
Well, your customers and prospects feel the same way too. Much has been written about how important it is to use a person’s proper name when addressing him or her while speaking or writing, but mistakes still happen every single day.
And it could be losing you customers.
Take a look at this thread Spell My Name, Spell My Name (pdf) from the Virtual Handshake network that used to be on Ryze. Read every single post — it won’t take long. And vow to pay better attention to those tiny details.
What do you think? Please leave me a comment.
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