Remember the TV commercial that showed the dot-com geeks publishing their website and within minutes the web counter went ballistic? All of a sudden they had a ton of business they couldn’t handle. ...
Continue readingThe stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure. 1. Go the extra mile. Under
Continue readingNo matter what you do, there will come a time when a customer will ask for a refund for some reason or another. Do you give it to them? That depends. If you have an unconditional money back guarantee,
Continue readingDoes double the effort mean double trouble? Not when it comes to strategic alliances. It normally means both businesses win. And increase their sales. So how do you make it work for your company? Spend
Continue readingHow many times have you called a friend or business colleague to ask their opinion for a good place to find a product or service you were seeking? Most of us do it all the time. Why? It boils down to trust.
Continue readingIt’s pretty much a given that you’ll need a blog for your small business in today’s online environment. Before you begin think about it long term. Where do you think the blog is headed? What
Continue readingOK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your
Continue readingAre you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent. 1. Publish articles about
Continue readingCreating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement,
Continue readingAs the economy improves, so does the outlook for small business. That may mean you’ll find way too many things to do and not enough time for you or your staff to complete them. Or maybe you’ve
Continue readingDo you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, “Hello,” there was nothing but monotone dialog until I
Continue readingYou know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don’t they tell people? And, why don’t they write it down? Because
Continue readingJunk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn’t end up in the round file?
Continue readingDo you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you’re probably missing an untapped source of sales that exists right inside your
Continue readingYou bet your business name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is
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