What Do I Blog About Next? - Small Business Solutions from Denise O'Berry

What Do I Blog About Next?

Is panic setting in because you’re sitting there staring at a blank screen and can’t figure out what to say?

You’re not alone.

I’ve heard a lot of small business owners complain about not knowing what to talk about on their blog. They got really excited about their business, started a blog and then all of a sudden blogger’s block set in.

Ugh! Happens to all of us. I’ve been blogging since 2004 and have had my share of dry spells.

So I’m here to help you decide what blog topics to talk about.

What’s The Goal for Your Blog?

The first thing you need to do is make sure you have a goal for your blog. Consistency in posting to your blog will be your key to success. Now that doesn’t mean you have to make yourself crazy by setting up some unreachable posting schedule.

But you have to know where you’re going. What is your goal? Do you want to have a certain amount of posts a week, a certain amount of posts a month? Do you want to talk about a certain topic? How are you going to turn your visitors into your community? How does your blog play into your sales funnel?

You need to make sure and identify what it is you want to do, set that goal, identify action items, and then set out to achieve that goal by doing the things that you’ve established.

Speak To One Person

Another thing that’s important for you to remember is that you’re only talking to one person at a time. I see lots of blog posts that say, “Hey Everyone,” or “Hey Everybody, guess what.” I sure don’t know who everybody is – I don’t have anyone looking over my shoulder when I’m on my computer or phone reading blog posts. Do you?

When someone is reading your blog they’re usually alone. When you’re writing your blog posts, you want to write like you’re talking to one person at a time. This would be just like sitting across from someone at your kitchen table. Have a chat with them. Visualize the person sitting in that chair. It will make it a whole lot easier for you to write.

What Do You Say?

So let’s talk about topics. A lot of people will say, I just don’t have any ideas. I don’t know what I’m going to write about. Well, I’m here to tell you that life happens every single day. So there’s no reason that your idea well should run dry.

Here are eight memory joggers to help you think about some topics. (Get your notepad ready!)

  1. First of all – People. What’s happening with the people in your life? Can you look at their situation and write a blog post about that – by putting a business spin on it?
  2. What’s happening in your team? Are there new things that are exciting that you can write about?
  3. What’s on the radio (or your favorite podcast)? Do you listen to the radio or podcasts? What are they talking about that you could translate to a topic for your business?
  4. How about sharing your new stuff? Have you developed some new products that you could talk about on your blog? People want to know how you can help them.
  5. What about email? What kind of interesting stuff has landed in your email box that you can write about? And, yes, check that spam folder too. 🙂
  6. What’s it look like outside? You can always talk about the weather. There’s always something interesting going on with the weather around the globe. How can you turn what’s happening into a juicy tale from your business?
  7. Ask questions. One of the things that’s really helpful and builds community too is to ask questions. Ask the people who visit your blog what they want to read about. Ask them what they think about what you’re writing about and what else they want to know. Ask your mailing list what topics they’d like to see. Engagement with your connections will build good relationships.
  8. What’s happening in the business landscape? Are there things going on in your industry that would be appropriate to write about? Can you find someone else in your industry via their blog that’s complimentary to yours and interview them?

Make sure you jot down your ideas as you get them – I like to use Evernote for this.

Attack a Topic From Many Angles

Use a different angle

Once you’ve decided on a topic, don’t be a “one and done” writer. Attack your topic from different angles. Here are a few ideas.

  1. From an “oh my gosh don’t believe this” perspective — I don’t believe people are talking about this or I don’t believe this is happening, or
  2. From a “questioning perspective” – How do I feel about this? or question the way someone else feels about it, or
  3. From a “surprised” perspective — You can approach it from an “oh my goodness I am so surprised about this” angle.

So turn on your inquisitive thoughts and look at your topics from more than one perspective.

That’s it for some quick tips for what you should blog about next.

About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.